Attribution to Allocation: Aligning Consumer Insight with Financial Strategy

What to Expect

🎙️ Live Webinar
‍
📅 Date & Time: Thursday, May 1, 2025 at 2 PM ET

Capital allocation decisions start with understanding the customer. Join Matt Bahr (Fairing), Austin Gardner-Smith (Drivepoint) and Willy Van Dehy (Slumber Cloud) as they share how brands are bridging the gap from customer feedback to the financial model. Walk away with practical strategies to turn customer insight into confident financial planning.

In this session, you’ll learn:
1️⃣ Why real-time customer feedback is a strategic finance tool—not just a marketing metric

2️⃣ How Slumbercloud uses Drivepoint & Fairing to inform capital allocation

3️⃣ Actionable ways to close the gap between what your customers say and where your dollars go

Register Now ➡️