ABOUT

Laundry Sauce partners with the scent designers behind opulent fragrances like Tom Ford and Le Labo to develop sophisticated and ethically responsible detergent products. TikTok-approved and celebrity-endorsed, Laundry Sauce has built a strong reputation for elevating the laundry experience from the mundane to the extraordinary. 

KEY TAKEAWAYS

• Laundry Sauce was growing quickly and needed an FP&A function that could keep up
• Drivepoint’s comprehensive models helped Laundry Sauce more accurately predict its financial future
• Today, Laundry Sauce’s FP&A function supports its rapid growth — for less time and money

THE CHALLENGE

Laundry Sauce needed more robust financial models to support its rapid growth

Thanks to its radically fragrant laundry pods and clever marketing tactics, Laundry Sauce had already hit eight figures in sales revenue within its first two years of operation. The catch? With substantial scale comes more complex financials. CEO Ian Blair knew Laundry Sauce would need to level up its financial modeling capabilities to keep up the momentum and responsibly manage its growing revenue stream.

Prior to scale, Laundry Sauce outsourced its FP&A work to a fractional CFO whose straightforward models helped the brand establish a workable financial foundation. However, as the brand expanded operations, Ian could see it was beginning to outgrow these models. With an increasing volume of financial data scattered across Shopify, Amazon, and QuickBooks, its fractional CFO lost hours fetching it all and consolidating it into actionable performance insights. Even when the CFO was able to deliver these insights to Ian, they often lacked the nuance required to accurately predict the behaviors of Laundry Sauce’s growing customer base and their downstream financial impact.

When Ian heard about our strategic finance platform for FP&A, he knew he’d found the ideal solution to Laundry Sauce’s dilemma.

“Once you hit a certain level of scale, you’re going to need to level up your FP&A function. We knew Drivepoint’s models could grow with us.”

THE SOLUTION

Drivepoint provides Laundry Sauce with actionable insights into its financial future

Since onboarding our platform, Laundry Sauce's FP&A function has never been more robust, nor have its predictions been more spot-on. Plus, Ian can enjoy all these benefits without any heavy lifting — or the need for a fractional CFO.  

Using our SmartModel™, Laundry Sauce easily consolidates its Shopify, Amazon, and QuickBooks data into one central hub, eliminating spreadsheets and lengthy data collection processes. Now, Ian uses Drivepoint to manage Laundry Sauce’s financial models himself and predict the impact of the brand’s biggest revenue drivers. For example, if he knows one product is driving many repeat purchases across cohorts, he can establish a three-month forecast for that SKU and accurately project how much revenue each customer segment will bring in again. This enhanced clarity helps Ian make the most informed growth decisions while keeping Laundry Sauce’s cash position strong.

Whenever Ian has a question or wants to adjust a model, he can instantly consult one of our analysts for detailed and lucid insights. Not only does our team answer his queries, but we make a point of calling out any findings that Ian may not have registered. If, for instance, Laundry Sauce’s gross margins are improving in one area because they lowered their fulfillment costs, we won’t hesitate to let him know. With Drivepoint, Ian always has a 360-degree view of Laundry Sauce’s overall financial health.

Best of all, we succinctly sum up Ian’s findings in high-level monthly snapshots that he can easily share internally and externally. He particularly likes using them to communicate Laundry Sauce’s latest wins to investors.

“If your model isn’t that accurate, and you’re looking three months into the future, you’re living in fantasy land. Drivepoint’s forecasts keep us grounded in the real world.” 

THE RESULTS

Empowered by Drivepoint’s models, Laundry Sauce saves $12,000 annually on financial management

With our strategic finance platform at its side, Laundry Sauce has saved money, reclaimed lost time, and built models that can predict its financial future with astonishing accuracy. Better yet, Ian and his team have a financial foundation sturdy enough to shore up ever-higher levels of growth.

Take a look at what Laundry Sauce has accomplished so far: 

• 98% forecast accuracy with Drivepoint
• $12,000 saved annually on financial management
• 10 hours saved each month

Moving forward, Ian is eager to work with us to lean more into the strategic finance functions that have already driven immense value for the business.

“The Drivepoint team is amazing to work with — just super sharp and talented all around. It’s incredible how quickly they’ve become a natural extension of our team.”

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