Credit Lines or Lines of Credit are standby facilities that you can use when you need them. They technically come in two flavors: revolving and non-revolving. For the purposes of DTC and eCommerce, we are only going to discuss revolving debt. (Non-revolving debt is typically just used for a one-time event, like setting up a foreign subsidiary.)
These are great tools for managing cash needs on a day-to-day or monthly basis. With bank revolving credit, the bank sets a credit limit, and you can draw down, pay back, and draw down again as needed. In general, banks don’t love revolvers because of the uncertainty of their usage. They have to make the amount available for you to draw on within tight timeframes which requires them to reserve or have cash available as needed. That in mind, banks will often want you to use other products to generate other fees in order to get a revolver.
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