A Big 2024: Drivepoint’s Year in Review

At Drivepoint, our goal is simple: to help consumer brands transform strategic finance into a powerful competitive advantage. 

In 2024, we planned to achieve some pretty big things in service of that goal, like building new features, expanding automation, and increasing insights with more robust reporting capabilities. Looking back, we did all we set out to do — and then some. 

The best part? Drivepoint’s triumphs are also yours. Take Oats Overnight, for example — they improved their EBITDA by using Drivepoint to scale their facilities more intelligently.

Omnichannel for you, omnichannel for us

This year, expansion meant new channels — and lots of them. 

Drivepoint’s new features propel your omnichannel push

Never again log into multiple channels to extract, wrangle, and standardize data. We’ve created a way to see the whole truth in a single source, even when your data flows into the organization from many directions. 

Take, for example, our Amazon integration. You’ve already mastered your Shopify sales data, cohort analyses, and forecasts through Drivepoint — now, you can do the same with Amazon metrics:

• Returning customer prediction engine
• Subscription vs. non-subscription visual
• Accurate Amazon sales forecasting

Source: Drivepoint

Another feature that supports your push into omnichannel? The account-level wholesale data integration. In 2024, we dedicated significant time and energy to comparing and testing wholesale analytics platforms to find the right fit. Muffin standardizes product, location, retailer, and distributor data before piping it directly into Drivepoint’s finance platform to inform custom forecasts with relevant and reliable variables.

Ways you can use the new information include:

• See units sold and velocity by store, SKU, or account — then, build custom forecasts.
• Compare performances across retailers like Target, Whole Foods, and Walmart when reviewing partner relationships.
• Export and share insights directly to team members and vendors — all without leaving the Drivepoint Web-App.

These additions build on the foundation of existing multi-channel capabilities we’ve always provided.

Drivepoint now meets you on every channel, too

Where do you spend your time? After our omnichannel expansion in 2024, we’re there, too. In a world where internal silos antagonize organizations, our teams align in priorities, which creates more and better touchpoints.

Here’s how to get involved:

• Get familiar with our Knowledge Hub. You’ll get answers to questions before you even need them. 
• Sign up for an upcoming webinar. In 2024, we hosted experts who discussed solutions for working capital, how to scale with wholesale, and the financial impact of price changes. The recordings remain available, so there’s still time to take advantage of their generosity.
• Check out trade shows and industry conferences. Drivepoint hosted a few of our own events, including a sunset cruise with colleagues and partners on the Hudson River!

Many of our new customers switch to Drivepoint from legacy solutions, where the UX can leave something to be desired. With our 2024 push into an omnichannel presence, finance professionals are finding us sooner. 

Consider the true story of a best-in-class yet wholesale-first consumer brand that used Workday Adaptive Planning (previously Adaptive Insights). They needed to do more granular FP&A work, specifically at the SKU level — something Drivepoint hits out of the park. The new insights give them visibility into future scenarios to make better leadership decisions in 2025.

Intelligence that illuminates: beyond tooling up

The market is awash with data analysis tools, but very few deliver true context or 360-degree visibility. Drivepoint’s 2024 improvements — like an Excel integration, revamped reporting capabilities, dashboard, and documents — enable you to zoom in and drill down with more clarity.

Expanded Excel capabilities

Consider our new Excel Add-In. Instead of manually transferring data between spreadsheets and creating separate files for every change, you can now streamline your FP&A activities within Drivepoint:

• Unify finance tasks without needing to learn a new modeling language
• Consolidate and easily import sales data from multiple channels
• Focus on analysis instead of data management

Updated reporting and automation features

Developments in reporting are also going strong. Detail-level intel, like N-Day LTV, Nth Order Retention, and Mid-Month Performance vs. Plan, helps you understand what drives those macro-level numbers we’re all used to analyzing, like CAC and revenue.

Source: Drivepoint

Imagine going beyond how many orders a customer cohort has made and viewing nitty-gritty details:

• Learn which customer group made a fifth or sixth order in a specific time period
• Break out and compare different cohort segments by retention rate
• Analyze a group’s contribution margin and how it changes through various seasons

While many of the metrics we’re reporting have always been available, Drivepoint’s 2024 achievements have made the work of pulling, organizing, and prioritizing insights increasingly automated. 

And that automation means that new insights emerge in more proactive ways. Imagine waking up every morning to a happy, untiring analyst who ran 800 scenarios while you slept, surfacing the most interesting ones for you to consider. 

Such a person will never exist — but with Drivepoint’s increasing intelligence and capabilities, it’s almost like you have that person around the office. Too bad we can’t teach the platform how to brew the perfect cup of morning joe.

2025 looks better than ever: Unveil your outlook with accurate forecasts and scenario planning

Our ultimate goal is to empower your consumer brand to make confident, data-backed decisions that will help you compete.

That’s why we worked so hard, stayed so curious, and sprinted so explosively in 2024. Our outlook already shows us that it was worth the effort. In 2025, we plan to tackle: 

• Research into and development of new potential features. Trying new things is in our DNA — so we plan to experiment more with exciting themes that emerged in 2024. 
• Team expansion. This past year, we welcomed Demand Generation Manager Gabe Dickens, Product Manager Franziska Ibscher, and Account Executive Dustin Jacobson, our new sales lead. They will spread the word about Drivepoint’s new capabilities and the results other customers are already achieving.
• Leveraging relationships for reciprocity. We want to continue to build goodwill and relational equity to grow our partner family organically.
• Future and longer commitments. We’re seeing a push into multi-year agreements, a sign of trust that we will continue nurturing.
• Solving new, never-before-tackled problems. By looking at non-financial variables like SKU-level, retailer-level, and customer-level metrics, we’ve uncovered untold potential for organizational context and visibility.

Join us in the best year yet — sign up on QuickStart to sync Shopify and QuickBooks data within 5 minutes. In less than 48 hours, you’ll have a reliable, comprehensive finance strategy modeled throughout 2025.